Reasons why CRMs are required in an organization

By Anirudha Biswas CRM 0 Comments

Technology is growing at a skyrocketing pace, making its implementation more beneficial towards the industry. Technology has initiated the creation of baskets of software, which on utilization automates organizational workflow. CRM applications are those which integrate marketing, sales and customer relations under a single package. These departments are primarily considered as revenue generator of an organization require special strategies and concern to handle.

Previously, CRMs were equipped with the above-mentioned functionalities. CRMs were great at these operational level efficiencies. Nowadays, these applications come up with exciting features capable of handling tasks at different strata and domains, like payroll, accounts, finance, administrative tasks, etc. They are integrable and interoperable generating smoothing workflow. Mobile portability is an add-on feature, making these applications operable from any geographic locations. CRMs have the built-in feature so that it can be converted readily into a mobile app extending its applicability.

According to Gartner, Inc, CRM software totalled to $26.3 billion in 2015, which is a 12.3% rise from that of 2014. Through these statistical figures, we can conclude that application and implementation are widely accepted and it has created its market to great extent.

Reasons why an organization should go for a CRM

An automated system, reducing laborious tasks and human errors.
A single platform application meeting all organizational tasks.
A single platform capable of handling company workflow at the distributed branch location.
Organises data, files and other records in a disciplined way.
Flexible deployment features.
Associated with a secured database, keeping sensitive data safe and away from unauthorized access.
Comes with analytical features generating reports as per requirement.
CRMs are capable to strategize based on generated reports enhancing business growth.
CRM identify sales prospect, generating sales volume.
Customer Relations can be highly maintained with the implementation of CRM software in an organization.