It is regardless of any business you are operating, the essential thing to understand is that you need to stay ahead of your competition and overcome your competitors. With so many businesses it is often a fierce competition, and you need a robust leads management strategy to cut through reaching out the to the right audience. Acquiring new leads too is not an easy job, making profits and not wasting your precious man-hours over lead management is yet another challenge that you need to overcome. All this can be well managed by integration of SuiteCRM for business.

Why SuiteCRM?

• Capturing leads and tracking them automatically.
• Integration with website to capture leads.
• Storing relevant information regarding each lead or virtual visitor.
• Managing the internal data related to leads.
• Identification of up-coming leads and potentials through automation of lead management operation.
• Segregation and organizing leads captured from various sources and importing these into the system integrated with the help of SuiteCRM for business.
• Mapping the sales, supporting the process, managing marketing leads/ operations and system integration.
• Maximizing the efficiency and the effectiveness of leads.
• Mapping and organizing the process of using leads and sending out communication.

How can SuiteCRM help track and manage Leads?

Although there are numerous means of leads management, but there are two such functions that stand out as being the best that happens to integrate it all, these are as follows:

Email Templating

• Communication with potential clients and existing clients for expediting marketing process.
• Ability to create a platform for customized templates for email communication.
• Adding custom variables in text format for professional communication and personalization of messages.
• Integration features enabling in connection with the external email servers and in-built email services too.
• Grouping, sorting, contacts, targets and sales with SuiteCRM for business are all possible

Campaigns

• Campaign module that records directs marketing email and manages other marketing channels for communication with leads.
• Tracking the sales campaigns with the details.
• Creating a model with the wizard that helps in managing marketing.
• Using the in-built ROI calculator to help plan activities for building a blueprint for profit.
• Ability to create groupings with regard to potential customers that are added to targets.
• Listing of customers into potential when less information is available, utilizing the same for the
  purpose of creating marketing campaign.
• Providing a summary screen for helping in verifying all the available information gathered.
• ROI calculator that helps in keeping a track of campaign status, goals, budget and generating a chart automatically for visualizing useful information.